Meet Inspired By: Build Apps Inspired by Any Website4 min read
Reading Time: 3 minutesCapture any site’s visual DNA (colors, typography, spacing) and apply it to your prototype instantly. No design briefs, just results.
What’s new in Anima Playground
Now, anyone can capture professional brand aesthetics. Meet Inspired By: add any website URL to your prompt, and Anima extracts its visual language and applies it to whatever you are prototyping.
Product managers, marketers, and founders with no design skills can now communicate ideas with polished, on-brand prototypes.
For professional designers, this is a fast way to iterate: take a spec or wireframes, then ask Anima for inspiration. Pro tip: try the same prompt three times to generate different concepts.
How it works
- Add
inspired by [Link]to any prompt.- Sample prompt:
Create an insurance calculator inspired by somesite.com, features: …
- Sample prompt:
- Anima extracts brand colors, typography, spacing, and layout patterns.
- Your prototype inherits that brand’s visual DNA.
- Tweak it, prompt it, or export it.
The site you reference doesn’t have to be your website or even in your industry. Anima translates the visual language, not the content.
Why use “Inspired By”?
- Stay on-brand: create concepts rapidly based on your brand’s visual language.
- Skip heavy design guideline prompts: a URL reference does the heavy lifting.
- Communicate visual direction instantly: “Like Netflix.com” becomes tangible in seconds.
- Start with proven aesthetics: begin with what works instead of a blank canvas.
Who is it for?
Inspired By for product managers
Product managers can use “Inspired By” to ideate and communicate ideas faster. Here’s why:
- Communicate ideas without design skills: no need to wait on design resources for a rapid prototype.
- Show stakeholders exactly what you mean: reference a site they already know instead of describing aesthetics.
- Prototype competitor aesthetics: explore different visual directions without guessing.
- Walk into meetings with polished visuals: react to something real instead of debating hypotheticals.
- Replace vague design briefs: a URL reference beats paragraphs of subjective descriptions.
Inspired By for product designers and UX/UI experts
Product designers can use “Inspired By” to accelerate exploration and iteration. Here’s why:
- Explore visual directions fast: generate multiple aesthetic interpretations from one prompt/spec.
- Accelerate early drafts: go from wireframes or specs to coherent concepts in minutes.
- Break creative inertia: use variations to escape familiar patterns and spark new ideas.
- Compare aesthetics side-by-side: test different concepts quickly.
- Prototype before committing: validate a direction visually before investing in detailed design.
- Collaborate more effectively: share tangible outputs instead of abstract inspiration links.
Inspired By for marketing teams
Marketing teams are often short on resources. Anima gives you an extra hand to design, build, and brainstorm—by simply prompting.
- Build landing pages inspired by high-converting sites: start with what works.
- Stay on-brand while exploring new directions: test variations without starting from scratch.
Inspired By for founders and sales
Add polish to demos before features are even built. Match prospect aesthetics for personalized presentations.
- Demo new features before they’re developed: clone your live product, add inspired styling, publish.
- Create client pitches that match their existing look: reference their site and speak their visual language.
- Match a prospect’s brand for personalized demos: reference their website in your prompt.
- Prototype investor decks with polished aesthetics: look professional from day one.
- Full-screen demos: one-click deploy creates a public link for sharing or presenting.
When to use Clone Website vs. Inspired By
Inspired By is perfect when you want to borrow a website’s styling—its colors, typography, spacing, and visual feel— while still generating a new layout based on your prompt. It’s ideal for early ideation, communicating direction, or exploring aesthetics without copying structure.
Clone Website is best when you want to replicate a site’s layout and structure as your starting point. Anima rebuilds the page in clean, editable code and components, giving you a fast foundation for redesigns, competitive analysis, UX benchmarking, or functional demos.
- Use Inspired By → you want the vibes, not the layout.
- Use Clone Website → you want the structure, content flow, and components as a base.
Many teams combine both: clone a competitor’s flow for structure, then re-style it with Inspired By to explore new directions or align visuals with their own brand.
From inspiration to implementation
Why start from scratch when you can start with proven aesthetics? Pick your inspiration and let Anima Playground create concepts for you. If you want to see it in action, checkout this video showcasing Inspired By.

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